Online Gambling and Web 2.0
Gambling has taken the form of online gambling with the launch of the Internet, some ten years ago. It was a revolutionary if natural step in the development of entertainment and Western culture at the time. Now with the talk of Web 2.0, the new age of the Internet where surfers and users contribute to the Internet ever more actively, it is also time for a new online gambling era to take off.
And this it does. With community websites such as MySpace star magnets, such an Internet persona who goes by the name Tila Tequila, has decided to capitalize on her 1.6 million friends at the site and offer an online gambling site. The business venture, announced in London last week, will be available to friends only, those whom are members and friends at the Web 2.0 forums hosted by Tila. The online gambling site will be launched as soon as this month, making some kind of Internet history as it does.
With millions and millions of users surfing the Internet and practically managing second lives online, the online gambling industry can tap into this resource of creativity and mass. The Do It Yourself and rebellious nature of Web 2.0 may add some new spice to online gambling, thus bringing an unexpected and unpredictable change to the industry. On a more basic level, the sheer mass of Internet users who will be more directly exposed to online gambling can really bring some freshness to the industry.
- 11 Feb 2007
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