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Online Casino Commercials on British TV
As we all know the US government seems to be more and more strong-minded to isolate and target the online casino industry and the gamblers at online casino sites are not happy with the situation at all. The British government, on the other hand, is supporting the industry, with online casino advertisements soon to be permitted on British television. Online casino sites, sportsbooks and poker rooms will soon be able to promote their products to the British typical population through commercial TV. It will happen next year when the Gambling Act comes completely into force.
The new online casino ads will be monitored by The UK Advertising Standards Authority in order to ensure they comply with rules and restrictions on content. For example, online casino companies will not be allowed to show behavior which can be assessed as 'socially irresponsible'. The online casino commercials must not be aimed at children or vulnerable risk groups, such as mentally ill people or addicts. The ads must not be linked to "seduction, sexual success or enhanced attractiveness". The precise rules and limitations are still being developed by the Committee of Advertising Practice.
There are many who support the British government attitude towards online casino industry, and would like the US government to act the same. Since the online casino industry has become lately a great part of the world economy and of the US economy in particular, it must be taken into a serious account. Telling people where they can and where they cannot pay with their own money is not the right way.
- 25 Jul 2006
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